How is your hearing? That’s the question the American Academy of Audiology (AAA) wants you to focus on this month.

Hearing loss is frustrating on all accounts. It can be annoying to have to consistently repeat yourself; and, it’s also frustrating to be the one asking for the repeat. As a friend or family member of someone suffering from hearing loss, you probably find yourself wanting to blurt out, “you need hearing aids!” But, because this is such a sensitive topic, it’s better to take the sensitive approach. Here are a few ways to start that conversation.